{"id":28832,"date":"2012-09-14T13:06:04","date_gmt":"2012-09-14T12:06:04","guid":{"rendered":"http:\/\/www.scifinow.co.uk\/?p=28832"},"modified":"2012-09-14T13:06:04","modified_gmt":"2012-09-14T12:06:04","slug":"transformers-4-new-characters-sell-new-toys","status":"publish","type":"post","link":"https:\/\/www.scifinow.co.uk\/news\/transformers-4-new-characters-sell-new-toys\/","title":{"rendered":"Transformers 4: “New characters sell new toys”"},"content":{"rendered":"

\"Transformers<\/a>
Optimus Prime in Transformers: Dark Of The Moon<\/figcaption><\/figure>\n<\/p>

Speaking at the drearily titled UBS Best Of Americas 2012 Conference, Hasbro CEO Brian Goldner admitted in a moment of brutal honesty that the decision to kick off Transformers 4<\/em><\/a> with a whole new range of robots was motivated by the poor merchandise sales for the last movie in the franchise, 2011’s Transformers: Dark Of The Moon<\/a>.<\/em><\/p>\n

Director Michael Bay also back-pedalled on the idea that the movie is a reboot, saying, “It’s not a reboot, that’s maybe the wrong word. I don’t want to say reboot because then people will think we’re doing a Spider-Man<\/em><\/a> and starting from the beginning. We’re not.<\/p>\n

“We’re taking the story that you’ve seen—the story we’ve told in three movies already—and we’re taking it in a new direction. But we’re leaving those three as the history. It all still counts. I met with the writer before I went off to do Pain And Gain<\/em> and we talked about a bunch of ideas. We let that simmer for a bit. He’s been thinking about stuff and now we’re getting back together next week to see what we’ve got and to see if it gels.”<\/p>\n

Transformers 4<\/em> is due in cinemas 27 June 2014. Transformers: Dark Of The Moon <\/em>is available on Triple Play DVD, digital copy and Blu-ray for £9.70 from Amazon.co.uk<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Transformers 4 isn’t a reboot, but it will sell more toys say Michael Bay and Hasbro<\/p>\n","protected":false},"author":36,"featured_media":28838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":""},"categories":[2615,3],"tags":[492,725],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.scifinow.co.uk\/wp-content\/uploads\/2012\/09\/144824_trailer-transformers-dark-of-the-moon.jpg","_links":{"self":[{"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/posts\/28832"}],"collection":[{"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/comments?post=28832"}],"version-history":[{"count":0,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/posts\/28832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/media\/28838"}],"wp:attachment":[{"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/media?parent=28832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/categories?post=28832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scifinow.co.uk\/wp-json\/wp\/v2\/tags?post=28832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}