Good news Star Wars fans: on Friday you will be able to catch an 88-second teaser trailer of Star Wars: Episode VII – The Force Awakens – the first official glimpse of the first instalment in the new trilogy (we’re not counting the numerous paparazzi shots posted on other websites).
Bad news: it will only be shown in a select few cinemas – all of which are in the USA – so unless you’re American, or the kind of über fan who thinks nothing of hopping on a trans-Atlantic flight in order to watch not even two minutes of footage, then this footage from what could well be one of the most eagerly anticipated films of all time will be closed off from you.
Franky, we think that’s a bit off.
The UK has just as much invested in the fortunes of the saga as their American counterparts. After all, much of it was shot in the legendary Pinewood Studios; a large proportion of its new cast (Andy Serkis, Gwendoline Christie, Daisy Ridley and John Boyega among them) are British, and our fan following is just as dedicated, so what good reason is there to withhold it from some of the people who want to see it the most?
For a film of which a large proportion was shot in the UK, talked up as a British production, and enticed to Pinewood Studios by British government incentives, it seems like at best an oversight, and at worst ever so slightly inconsiderate, not to share with us the first snippets of footage.
More than anything, there doesn’t seem to be any real logic behind the decision.
Virtually every film released nowadays promotes themselves online – no one is left out, and there’s immediate access for everyone. All this does is exclude people from a conversation that everybody wants to be having, and there’s nothing worse than being left out.
But maybe we’re just overreacting. After all, we can’t imagine that it will be too long before it gets posted online at some point – although JJ Abrams has proved himself to be pretty good at keeping secrets so far, so perhaps not.
Ultimately, everyone will see the teaser trailer – which will probably be great – and everyone will be happy. But in the meantime, it’s hard not to be annoyed about this decision.
Star Wars: Episode VII – The Force Awakens will be released on 18 December 2015. For the latest Star Wars: Episode VII news, subscribe to SciFiNow and save 30% off the cover price.