We were so busy thinking about how much we liked the brick-subtle tagline on the new poster for Ridley Scott’s Alien: Covenant that we almost didn’t notice that new release date: 19 May, moved way up from its original 7 August debut.
The new poster (via IMPAwards) feels like it’s going out of its way to place the movie firmly in the Alien universe (which, admittedly, that title does as well). That’s a big change from the marketing campaign for Prometheus, which, like the film, couldn’t really decide if it wanted to share that xenomorph DNA or not. Here, we’ve got that old familiar face lurking in the gloom, and it’s great to see it.
While moving it up to a May release does seem like a big vote of confidence, it’s also (currently) a month that it could dominate. Guardians Of The Galaxy 2 comes out at the end of April, so there shouldn’t be too much direct competition there, while the other biggest releases of the month are Dwayne Johnson’s Baywatch (hey, we’re all looking forward to that), creepy doll sequel Annabelle 2, and family movies like Barbie and Pirates Of The Caribbean: Dead Men Tell No Tales, which hits at the end of the month. It might be slightly worrying news for Daniel Espinosa’s Life, which stars Rebecca Ferguson, Jake Gyllenhaal and Ryan Reynolds as part of a team of astronauts on board an international space station who encounter some unfriendly extraterrestrial existence…Or maybe not. We can have two space-set horrors, for God’s sake.
With a 19 May release, we could hopefully see some kind of teaser in the not too distant future…Or maybe we should learn our lessons from Prometheus and not get excited about amazing trailers that are much better than the finished product.
Alien: Covenant stars Michael Fassbender as David and a newer android called Walter, Katherine Waterston as Daniels, Danny McBride as the ship’s pilot, Guy Pearce as Peter Weyland and Noomi Rapace as Elizabeth Shaw. Demian Bichir, Billy Crudup, Carmen Ejogo, Jussie Smollett, Amy Seimetz, Callie Hernandez and Alexander England also star. Michael Green, Jack Paglen and John Logan wrote the script.