…oh, it’s a pair of shoes.
“Something big is coming soon. Can’t say anything yet. No one should know too much about their own destiny”, said producer Frank Marshall on twitter.
How glad are you that he hasn’t ‘pulled a Ridley’, eh?
Instead of a Back To The Future prequel-reboot starring Zac Efron, Nike appear to be fulfilling their destiny as prophesied in the infamous documentary Back To The Future II by releasing the Nike Air MAG, albeit a few years ahead of schedule – but that’s the butterfly effect of time travel for you. Nike proudly achieved automatic lace-up technology last year, so this could well be the gimmick’s first outing.
“Going to need a lot of hoverboards”, added Marshall. You’re not wrong big guy.