The ‘father of the modern movie poster’ Bob Peak’s design for the one-sheet was nothing short of inspired. A bold and memorable image, the rainbow coloured effect creates an aura of anticipation as it teases the audience with the recognisable faces of Kirk and Spock concealed in part behind it. The confidently understated title introduced the Enterprise’s move from small to big screen, however, it was the cheeky tagline ‘There is no comparison’ that stated the film’s intent in bringing the beloved show to celluloid fruition at a time when Lucas’s Star Wars was still riding high in the public consciousness.